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Website Marketing Masters (WMM)
By John Eberhardt
What makes an effective website? What does a website need to be to give you the best return on your investment (ROI)?
In a nutshell the following are a good start:
- Get your pages listed for your keywords on the first page of all the major search engines
- Get your target audience (not everyone or anyone) to click on your listing (instead of the other 9 listings on the first page)
- Good website design. When your target audience gets to your website you do not want people to be repulsed and leave.
- Then, most importantly, once you get a searcher to your site, do they find what they were looking for? Your content must be informative and compelling and there must be a clear purpose and a clear offer.
- What value does your website add to monetize the traffic?
See without all five items you are missing the point of the internet. For example, there are many 'black hat' SEOs that get plenty of prospect or traffic to your site, but then experience a 95% or higher “bounce rate”. Bounce rate is an action that people take when they get to your website. When they arrive and do not find what they are looking for, they click away from you site (bounce away), go back to the search engine’s results page (SERP ) which is usually page one and click on one of the other nine on that page. What did you accomplish with your high page rank? So what if they get there and “bounce” away. All your efforts are lost in the big picture.
People type in all sorts of different words or “keywords” and key phrases when they search for your products or services online. They type in all sorts of stuff. How are you going to figure out which words are the right words? So the first item to do (or hire someone to do) is keyword research.
Use these keywords to create your website and in your website copy and people will find your site when they search. Finding the right keywords are crucial to your website's success. Therefore, the first step to success online is choosing the right keywords. Keywords are the solid foundation upon which all your future efforts are built and your success depends.
No matter what business you are in, you need to find the words people use when they search - and how popular each word is.
Website Marketing Masters will:
- Identify your keywords for your industry.
- Help you to put lots of relevant marketing copy on your site — in the html, not in images, not in databases.
- Sprinkle your keywords throughout the copy and use them so they make sense to your target market.
- Optimize each of your pages for different keywords.
- Get quality, relevant links from other sites to your own.
- Update your site regularly with new copy that your target audience wants to read.
Natural page ranking and advertising on the search engines to raise your ranking
Natural
We will optimize your website content by using the most popular keywords for your product and services for the best natural or “organic” SERP ranking. We can generate thousands of relevant keywords to improve your organic and pay per click (PPC) search campaigns.
Advertising
If you have the budget we highly recommend that you choose to use a PPC search campaign to “jump start” your page rank. Organic search methods take time to get results while PPC can get immediate results. PPC is what you see on SERPs as “sponsored Links” or paying sites like Google to display your ad for money. We recommend using both for best results. After you rank first organically you may decide to end your PPC campaign.
Return On Investment
We will research online markets, find niche opportunities and exploit them before your competitors. In short, your search engine ranking will soar, you'll get more visits to your website and more people will buy your products or services.
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